David Beckham Joins With UNICEF To Launch New Initiative

UNICEF along with David Beckham has announced the launch of a new initiative called “7: The David Beckham UNICEF Fund”. It is hoped that the new fund will go a long way towards helping to protect millions of children around the world. The project was started to commemorate David Beckaham’s 10th anniversary as a UNICEF Goodwill Ambassador. The initiative will represent David’s personal commitment over the next ten years towards helping those children in the world that are most vulnerable. David will leverage his powerful global voice and connections to raise money and encourage global leaders to implement positive change for children.

“I’ve been a Goodwill Ambassador for 10 years now and I feel so honoured to be part of UNICEF’s amazing work for children. Today, the need to help children has never been greater and since retiring I have more time and I want to do so much more. That’s why I am setting up this new fund with UNICEF. 7 represents my ongoing commitment to helping children who need it most around the world. This is me stepping up my support – because I can, because I want to, because the outcome will help change the lives of millions of children. Everything I have done, my football career, my family, has led to this point – this is the moment for me to do what I can to help children in every corner of the world. This is something I want my own children to be proud of.” David Beckham said.

Honouring the jersey

The number 7 was chosen as the name of the project in order to honour David’s lucky number on his Manchester United and England football jersey’s. The initiative could not have come at a more critical moment with over 15 million children being affected by conflicts and extreme violence in 2014. Millions of more children have been affected by natural disasters whilst thousands of children have been left with no parents or out of school as a result of the deadly Ebola epidemic.

Calling on world leaders to affect global change

‘7’ seeks to utilise the potential for hope and change in 2015, a year in which world leaders will agree on a new set of global rules that should have lasting impact on children’s lives. Through 7, David Beckham will undertake fund raising and advocate for change to ensure that UNICEF and the other organisations the agency works with are able to deliver tangible results for children. This could mean improvements in sanitation, education, social protection, health care or water. When launching ‘7’ David called on his fans and the general public to join hands in taking action for children. He asked the public to lend their support to his call for global leaders to put children at the top of the agenda by helping to end preventable death, violence and poverty for every child.


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